Something that every D2C Brand and product requires before they launch their product in the market is definitely packaging. Brands consider it as an important decision before they penetrate the market or get their products over the counter for sale. Packaging requires research before development and begins with researching the industry, sector, product and competitors.
How the competitors are currently packaging their product highly influences and also sets a benchmark for others. Packaging not just helps build recognition but ensures safety and longevity of the product during transit and transportation. Brands go for custom product packaging design services in order to design a packaging not just helps the consumer in recognising the brand but also yells from the counter – PICK ME UP!
What makes Packaging Important for D2C Brands
D2C Brands often are offering products in a high competition market whereby the demand and supply already exist. Hence, influencing consumer’s behaviour to choose you and your product over your competitors is the only way to ensure sales, revenue and cash flow. Take an example of a D2C Brand offering packaged instant coffee. With so many brands out there on the shelf, standing apart becomes a challenge. You might be offering the best quality coffee, the cheapest coffee or the most variety in terms of flavours but if your product’s packaging isn’t grabbing the attention then it is going to be less picked up or preferred. Therefore, a good custom packaging will help your brand in the following ways.
- Recognition and Recall Value
Your custom packaging comes with custom colors, designs, illustrations and what not! People are going to recognise and recall your brand with the packaging that they have been seeing and have become used to.
This also plays an important part in setting the tone and positioning of the brand. Colors for packaging need to reflect and maintain the brand’s essence while ensuring that it is attractive and communicates well with the consumer.
- Grab the Eyes = Higher Chances of Getting Picked Up
When the packaging of the product is custom designed, it gives leverage to the designer to do creative play. This touch of creative designing can be in many forms and depends upon your agency or designer. Anything designed keeping in mind that it should grasp attention while conveying clearly regarding the brand and the product will lead to higher chances of getting noticed or picked up.
- Product Quality or Premiumness
The consumer judges a lot by packaging. As soon as they grab your product in their hand, they have nearly evaluated and made a perception about your brand from the quality of the packaging, the material as well as the design. This perception directly affects their choice and also the brand positioning. A well designed, quality packaging leaves a lasting impact while making the perfect first impression..
What Should a Custom Product Packaging Include?
- Ensure Brand’s Identity
The packaging must clearly include the brand’s logo in a size that is not too big and not too small to get ignored. Ensuring the packaging keeps the essence of the brand’s colors is also a must while there can be a variety of colors as product differentiators.
- Keep it Transparent
Keeping the label transparent is an ideal practice as it not just makes the consumer build a solid trust but also ensures that the label is informational enough to drive consumers choice.
- Custom Design which isn’t a Replicated
When conceptualising a packaging design, ensure that it doesn’t look like a copy of an already existing product or brand. Otherwise people may dupe it as a counterfeit product.
Whether you are launching a new product or already in the market, if you feel that your product’s packaging needs a makeover, you should definitely consult a product packaging designer or expert. They will get in depth about your product’s packaging and its pain points which can be taken care of through their strategic, visually appealing packaging design services.
We, at Akki Studios, offer packaging design for D2C brands backed with years of experience and tons of creativity. Over the last decade, we have helped brands launch, upgrade or even improvise their packaging to offer something which is a better market fit. You can get in touch with us for a one-on-one consultation today to discuss your D2C brand’s packaging needs.