Rugzari

Branding for Rugzari! 

The brand name comes from Rugs and Zari (a type of gold thread used decoratively on Indian clothing). When pronounced together, it sounds similar to “luxury”. The nomenclature is all about the premium, handmade range of rugs.

The brand logo consists of a bear abstract which signifies the soft and elegant feel of the product. Rugzari offers a range of collection targeting Gen Z as well as Home Buyers.