The Opportunity
In 2022, Akki Studios partnered with over 60 Apple iPhone resellers across North India, including Jammu & Kashmir, Himachal Pradesh, Punjab, and Chandigarh.
The collaboration centered on the highly anticipated launch of the iPhone 14 series. Akki Studios was entrusted with managing the complete digital presence and launch campaigns for all partner retailers. The goal was to maximize visibility, generate inquiries, and drive pre-bookings for the new iPhone lineup.
Challenges Faced
Multi-Product Launch
The campaign wasn’t limited to the iPhone 14. It also included the iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch variants, AirPods, and the new HomePod.
Time Sensitivity
Apple India set a strict timeline. Campaigns had to go live precisely when pre-bookings opened, leaving no room for delays.
Scale & Consistency
Coordinating with 60+ retailers required uniformity and synchronization. Each retailer needed over 10 custom creatives, totaling more than 600 creatives, all rolled out in perfect sync.
Omnichannel Delivery
Beyond social media, Akki Studios also had to deliver website graphics, pricing cards, and in-store price tags to ensure a seamless online-to-offline experience.
Goals & Objectives
Brand Awareness
Every retailers individual Meta Handles were engaged with a targeted reach witin 20 KM in their local region. The aim was to not only get a lead but make the audience aware about the store existence in their region too.
Product and Offer Awareness
Product Details including Variants, MRP and current offers in terms of Student Discounts, Instant Discount and Cashback was conveyed.
Lead Generation
Generating expression of interests and inquiries for the products.
Workdone
Creative Production
Designed and deployed over 600 customized creatives for social media, tailored to each retailer while maintaining Apple’s global brand guidelines.
Paid Media Campaigns
Managed and executed Meta ad campaigns with lead generation objectives to drive inquiries and pre-bookings for the iPhone 14 series.
Omnichannel Assets
Created website graphics, product visuals, and in-store pricing cards to ensure a consistent look and feel across digital and physical touchpoints.
Launch Synchronization
Coordinated with all 60+ resellers to ensure campaigns, creatives, and ads went live simultaneously across the region, matching Apple India’s pre-booking schedule.
Project Phases
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Coordinated with 60+ Apple resellers across J&K, Himachal, Punjab, and Chandigarh.
Understood Apple India's strict launch timelines and pre-booking schedules.
Created campaign framework for all product lines.
Planned the creative volume: 600+ social creatives, website banners, and in-store collaterals.
Established workflows for approvals, syncing, and parallel rollout.
Designed customized creatives for every retailer, aligned with Apple's brand guidelines.
Structured Meta Ads campaigns with lead generation objectives to capture inquiries.
Tested and refined creative templates to ensure scalability without losing quality.
Finalized synchronized launch timelines with each retailer.
Deployed 600+ creatives across 60+ retailers simultaneously.
Activated Meta Ads campaigns region-wide to maximize reach and inquiries.
Monitored campaign performance, engagement, and lead generation in real time.
Delivered a smooth, error-free execution, resulting strong pre-bookings across North India.
Conclusion
The partnership between Akki Studios and the 60+ Apple Retailers gave us a chance to establish ourselves as a leader in handling corporate projects and seamlessly delivering at par with the expectations. All retailers got ample awareness, engagement and leads for conversion during the two week campaign timeline. The team’s coordination and delivery was put to test resulting in efficiency, coordination and collaborative teamwork that helped us deliver.
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