Introduction
Developing distinctive and memorable brand identities is our area of expertise at Akki Studios. One of our most exciting projects was for Armaniaa, a venue that blends the coziness of a cafe with the thrill of a nightclub. With a lively party vibe at night and a tranquil cafe experience during the day, Armaniaa is open from dawn until dark. Our objective was to develop a brand identity that elegantly and upscalely conveys the dual aspects of this distinctive company.
Client Overview
Armaniaa is an experience rather than merely a cafe or nightclub. People can party all night long and have a laid-back cafe during the day at this busy city location. Customers of Armaniaa, which is open from 8 PM to 8 AM, include young professionals and those who prefer to hang out at night or spend time in a comfortable cafe during the day.
Our Goal
The primary goal was to create a brand identity that would complement Armaniaa's vibrant nightlife and serene daytime ambiance. In order to effectively convey the company's dual identities as a nightclub at night and a welcoming cafe by day, we wanted the branding to feel opulent and contemporary.
Branding strategy
The goal of our branding strategy for Armaniaa was to develop a distinctive identity that would complement both the daytime and nighttime experiences. Among the essential components were:
Custom Typography: We created a unique font that was appropriate for both day and night and felt opulent and contemporary.
Color Scheme: We selected warmer, softer hues for the daytime and richer, deeper hues for the evening. This combination aids in highlighting the differences between the two business facets.
Visual Identity: To add a luxurious touch, we used gold foiling and design elements that felt high-end and upscale.
Tagline: "Dawn to Dark" was developed to highlight the seamless transition from day to night and to represent the brand's 24-hour experience.
Challenges
The biggest challenge was creating a brand identity that could serve as a representation of a cozy cafe during the day and a vibrant club at night. For the branding to feel unified and opulent, it needed to be adaptable enough to work for both. The brand identity needed to look good across all platforms, including digital, menu, and signage.
Solution
In order to overcome this obstacle, we developed a brand identity that blended elegance with a laid-back vibe:
Typography & Logo: We created a distinctive typeface and logo that felt sophisticated and contemporary, ideal for both large signs and smaller materials like menus.
Color Scheme: By balancing warmer hues for the cafe environment with darker tones for the nightlife vibe, the color scheme gave the brand an upscale yet welcoming feel.
Tagline: "Dawn to Dark" effectively conveyed the brand's round-the-clock experience and was successful across all brand collateral.
Premium Design: To make the brand stand out and add a luxurious touch, we applied gold foiling to specific designs.
Conclusion
At Akki Studios, we take great pride in developing brand identities that resonate with a company's core values. We developed a brand for Armaniaa that blends luxury with a distinctive round-the-clock experience. Akki Studios can help you realize your vision, whether you're starting a new company or want to update your brand.
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