Introduction
The French-inspired bakery and cafe Patis is well-known for its mouthwatering croissants and specialty coffee. The brand aimed to create a visual identity that reflected the elegance of a traditional French patisserie while looking contemporary, elegant, and hospitable. We had to create a simple yet bold design that would perfectly and distinctively convey the essence of their coffee and pastries.
Client Vision
To offer an authentic French cafe experience with a modern twist, combining traditional baking techniques with a contemporary vibe. Patis aims to attract coffee lovers and pastry lovers. This approach was largely developed by Akki studios. We collaborated to design an identity that would both visually appeal and capture Patis unique style. We wanted to create a brand that would appeal to both coffee and pastry lovers while preserving the warmness and genuineness of a French bakery.
Our Goal
To create a brand identity that truly reflects their vision.
Bold Typography
Simple and minimalist
To attract the right audience
Consistency
Design Solution
Our strategy was to produce a straightforward yet striking design that communicates the quality of Patis coffee and pastries. What we did was as follows:
Design of Logos: We created a simple logo that discreetly incorporates elements that stand for coffee and pastries. Using simple shapes and lines that instantly identify the brand was intended to keep it elegant.
Color Scheme: We decided on a combination of warm and neutral hues:
Grey/Black: For a polished and elegant appearance.
White: To maintain a simple and uncluttered design.
Warm Orange/Brown: A nod to freshly brewed coffee and golden pastries, this color scheme gives the brand a homey, welcoming vibe.
Typography:To make Patis name stand out, we designed a unique, bold font. The modern and clean font gives the brand a strong presence.
Brand Story
The inspiration for Patis comes from traditional French bakeries that serve excellent pastries and coffee with a dash of style. The brand's story is about creating a welcoming environment for everyone by fusing modern design with classic French charm. Every part of the design reflects this story from the warm colors that remind you of freshly baked goods to the bold fonts that show the brand’s confidence in its products.
Packaging Story
The Patis package, with its warm yet elegant color scheme, is the ideal fusion of refinement and simplicity. Every item, including the robust shopping bag, cube containers, and drawer-style box, is made to tell an elegant tale. The cake slice logo unifies everything with a touch of sweetness, and the warm, earthy elements contrasted with the neutral colors make an aesthetically pleasing experience. This packaging creates the ideal atmosphere for a high-end, delectable experience in addition to holding sweets.
Conclusion
The Patis project successfully used a simple, sophisticated design to create a contemporary French bakery experience. By fusing traditional and modern components, we developed a brand that captures the coziness and excellence of Patis pastries and coffee. Coffee and pastry lovers will find the brand welcoming due to its well-coordinated design, which includes a warm color scheme and a straightforward logo. While appealing to a contemporary audience, this branding accentuates the charm of a French pastry shop.
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