American West’s

The Catalog, featuring over 160 pages, showcases each and every product being offered by TAW at their outlets in United States. It is carefully curated to serve as a B2B as well as a B2C booklet which includes minute details about each product ranging from Sizes, SKU’s, Colors and more

The final result is a Digital as well as a Printed Booklet for distribution via merchandisers throughout USA and Mexico.

Behind the Scenes The brand shoot was conceptualised in California featuring American and Mexican models. Factory visits to understand how the products are processed and manufactured before being exported. Multiple rounds of test prints at Printing Press to choose the best combination of Paper and Finish for Cover and Inner Pages.
Services:
Advertising, Catalog Design
Client:
American West